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Smart Business Essentials

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Videos

Learn expert tips for managing your business through this small business video series. Explore a range of topics, from improving cash flow to securing funding.

How to Market Your Small Business

Marketing your small business is one important way you can help ensure its success. Executing a marketing strategy refers to any way that you connect with your customers to try to increase awareness and sales for your business, including paid advertisements.

Learn about low, medium and higher cost marketing strategies you can use, including email, social media, website, discounts, events and advertising. By using the best options for your business, you can increase customer loyalty, attract new customers and build buzz around your offering.

Disclaimer: No Legal Advice Intended
This site provides general information related to creating and running a business. The content of this site is for informational purposes only and not for the purpose of providing legal or tax advice or opinions. The contents of this site, and the viewing of the information on this site, should not be construed as, and should not be relied upon for, legal or tax advice in any particular circumstance or fact situation. No action should be taken in reliance on the information contained on this site, and Visa Inc. disclaims all liability in respect to actions taken or not taken based on any or all of the contents of this site to the fullest extent permitted by law. You should contact an attorney to obtain advice with respect to any particular legal or tax issue or problem, including those relating to your current or potential business.

The contents of this site have been developed for a U.S. audience.