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Smart Business Essentials

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Promoting a Business

When you’re busy with the day-to-day tasks of running a small business, it can be difficult to find the time or money to promote it. Whatever your budget and no matter how in-demand your product may be, you’ll still need to reach new customers and generate interest in your offerings. Luckily, there are many ways you can attract customers even on a limited budget.

Promoting a Business

Smart marketing methods
One of the best ways to promote your business is to take action using time-tested marketing methods. If you’re on a budget, offering free samples, posting free listings on business organization websites and social media sites like Facebook and Twitter and sending emails to your customers are great places to start. To start attracting new customers, try these simple tips.

Offer a deal
By offering a special deal, you can increase sales while making customers aware of a certain product. Limited-time offers like free shipping or 10 percent off for new customers are great ways to reach new people and increase sales. You can also use ongoing promotions, like free samples, to attract new customers. If you have a website, consider writing a blog or creating a post about your product or service. If you have social media accounts such as Whatsapp, Facebook or Twitter, you can also encourage followers to participate with your posts by asking a question, posting an image designed to grab attention, or using a poll. You can also offer a one-time discount to customers who sign up for your email list. This can increase sales and allow you to reach your customers with future promotions. Learn more.


Disclaimer: No Legal Advice Intended
This site provides general information related to creating and running a business. The content of this site is for informational purposes only and not for the purpose of providing legal or tax advice or opinions. The contents of this site, and the viewing of the information on this site, should not be construed as, and should not be relied upon for, legal or tax advice in any particular circumstance or fact situation. No action should be taken in reliance on the information contained on this site, and Visa Inc. disclaims all liability in respect to actions taken or not taken based on any or all of the contents of this site to the fullest extent permitted by law. You should contact an attorney to obtain advice with respect to any particular legal or tax issue or problem, including those relating to your current or potential business.

The contents of this site have been developed for a U.S. audience.